Bruce Fairchild Barton Quote
Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere — the unmistakable voice of true regard and affection.
On the teachings of Jesus, in Ch. 5 : His Advertisements - The Man Nobody Knows (1924)
