The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.


Advanced Selling Strategies (ed. Simon and Schuster, 1996) - ISBN: 9780684824741


The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.