Bodies Quotes 500+ Sourced quotes
Interactive advertising will enable the further 'anthropomorphizing' of brands. In the coming years we will be giving businesses a very human persona. What consumers see will, in a very real sense, seem like a living and breathing human being. Many companies will create virtual bodies — male, female, young or old — as well as virtual personalities. One business may, by all appearances, be a laid-back, calm, fatherly figure, while another will have the personality of an energetic, young, party-animal. To achieve this we will start to look seriously at what makes some people uniquely popular and likable, in the hope of capturing that essence for our brand. I remain detached and distant, but it is under my eyes and my orders that the work of art must create itself [Klein directed on 9 March 1960 for the first time nude models who were painting the walls with their moving naked bodies, he called this "Anthropometry"]. Then, when the creation starts, I stand there, present at the ceremony, immaculate, calm, relaxed, perfectly aware of what is going on and ready to welcome the work of art that is coming into existence in the tangible world... Hours of preparation for something that is executed, with extreme precision, in a few minutes. Just as with a judo throw.