Bodies Quotes
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There are some mixt bodies, from which it has not been yet made appear, that any degree of fire can separate either salt, or sulphur, or mercury, much less all the three. The most obvious instance of this truth is gold, which is a body so fixed, and wherein the elementary ingredients (if it have any) are so firmly united to each other, that we find not in the operations, wherein gold is exposed to the fire, how violent soever, that it does discernably so much as lose of its fixedness or weight, so far is it from being dissipated into those principles, whereof one at least is acknowledged to be fugitive enough. Interactive advertising will enable the further 'anthropomorphizing' of brands. In the coming years we will be giving businesses a very human persona. What consumers see will, in a very real sense, seem like a living and breathing human being. Many companies will create virtual bodies — male, female, young or old — as well as virtual personalities. One business may, by all appearances, be a laid-back, calm, fatherly figure, while another will have the personality of an energetic, young, party-animal. To achieve this we will start to look seriously at what makes some people uniquely popular and likable, in the hope of capturing that essence for our brand. I remain detached and distant, but it is under my eyes and my orders that the work of art must create itself [Klein directed on 9 March 1960 for the first time nude models who were painting the walls with their moving naked bodies, he called this "Anthropometry"]. Then, when the creation starts, I stand there, present at the ceremony, immaculate, calm, relaxed, perfectly aware of what is going on and ready to welcome the work of art that is coming into existence in the tangible world... Hours of preparation for something that is executed, with extreme precision, in a few minutes. Just as with a judo throw.