You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.


As quoted in Bill Bernbach said... (1989), DDB Needham Worldwide.

Bill Bernbach Quotes

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because ...

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because ...

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because ...

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because ...