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A. J. Anderson says: "Expose for the tones that are most desired."
Arthur Hammond
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Lines have expression, and by the use of lines alone we can suggest impressions.
Arthur Hammond
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The treatment of the subject is considered to be more important than the subject itself.
Arthur Hammond
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Practically speaking, the securing of true tones in a photograph depends entirely upon the exposure.
Arthur Hammond
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A view or a landscape will impress different people in different ways, just as a human individual will.
Arthur Hammond
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This is composition; knowing what to select, how to arrange, what to emphasize or eliminate and how to do it...
Arthur Hammond
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There is as much difference in the meaning of the words tone and tones as there is in the words nerve and nerves.
Arthur Hammond
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Too many lines and too many objects of equal importance in a picture will cause confusion, discomfort and eye-strain.
Arthur Hammond
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There should be no very violent contrasts and no spottiness of light and shade, and, above all, the tones must be right.
Arthur Hammond
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The laws of principality and unity, harmony and balance, must always be observed. The picture should tell one story, and only one.
Arthur Hammond
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So photography, having a place among artistic processes, has its own distinguishing quality which cannot be duplicated by any other medium.
Arthur Hammond
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The accuracy of the lens is often regarded as infallible, whereas, from the artistic standpoint, a lens is less accurate than the trained eye.
Arthur Hammond
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But the fundamental element of picture-making is the cutting of the picture-space by lines or edges of tones, and this is what is known as "spacing".
Arthur Hammond
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The main object of interest should not be in the exact centre of picture-space, because that is where we imagine the fulcrum of the steelyard balance to be.
Arthur Hammond
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The lack of hard edges and the entire absence of that biting hardness of definition that is unavoidable with some lenses is just what the picture maker wants.
Arthur Hammond
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A curved line, as a rule, will convey an impression of beauty more strongly than a straight line; a curve can be vastly more satisfying and pleasing than a tangent.
Arthur Hammond
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The areas of tones are called masses and, whatever the subject of picture may be, its success as a picture depends very largely on the effectiveness of the spacing and massing.
Arthur Hammond
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The composition in portraiture and figure studies may be constructive rather than selective, though it will be found that selective composition also plays an important part in portraiture.
Arthur Hammond
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A painter, by the skilful use of color, can make idyllic pictures in which a figure or a group of figures is not the dominant thing in the picture, but for a photographer this is more difficult.
Arthur Hammond
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I do want to make it clear that the success of the picture does not depend entirely upon the beauty of the subject, but mainly upon the manner in which the picture-maker uses his pictorial material.
Arthur Hammond
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