Andrew Sega - Example Quotes

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I think there are some objective [musical] qualities... how complex something is, how melodic, how diverse the tonality is, et cetera. But I could also make a piece of music that contains all of those and yet isn't "good" from a subjective viewpoint. For example, take Beethoven's "Moonlight Sonata", Beatles "Yesterday", and Underworld's "Born Slippy", and play them all on top of each other at the same time. Great music in their own right, but terrible sounding together.

Andrew Sega
If someone gave me a million dollars to run a music label, I would focus on creating a specific artistic point of view, and creating some channel to build a fanbase. Warp Records was a great example of a label that had a particular style, and many people would buy records just because the artists were associated with the label.

Andrew Sega
We started out in the middle ages creating music which had certain desirable physical properties (for example, a major chord sounds "nice" because the frequencies are in integer ratios to each other). And then as society evolved, we created these emotional contexts for certain instruments and progressions. Major-chord arpeggios sound "happy", minor chords sound "sad", chromatic scales can sound "scary", et cetera. In the 20th century, film soundtracks reinforced this point as people associated certain kinds of music with certain visual and emotional experiences. It's a giant feedback loop, really; once you grow up in a given culture, it leaves this musical fingerprint on you which colors your experiences.

Andrew Sega
I think [Britney Spears] is a perfect example of an artificial construct — someone with a decent voice and a very marketable image, that producers and business people turned into a pop star. Unfortunately, I think it took a toll on her, mentally, and I feel bad for the trouble that success has brought onto her. However, her music is pretty disposable, and she doesn't have the intelligence and cultural impact of someone like, say, Madonna.

Andrew Sega