Taking the entire globe, if North America and Western Europe can be called the 'cities of the world', then Asia, Africa and Latin America constitute 'the rural areas of the world'.
Bio: Anatoli Nikolaevich Boukreev was a Russian Kazakhstani mountaineer who made ascents of 10 of the 14 eight-thousander peaks, i.e., peaks above 8,000 m, without supplemental oxygen.