The promise of survival beyond individual death or dispersion appeals to the most primal driving force of existence. Promises of transcendence have evolved out of the thriving desire to ward off the inevitable threat of individual death. Most systems propose a more or less perfect immortality – one where memories, hopes, desires, knowledge and even experiences survive the death of the physical body. An engagement and acceptance of this meme makes death particularly irrelevant. The upholding of the promise at the cost of individual sacrifice becomes acceptable. Individual sacrifices even become necessary in validating the promise.

"There is no free will, but you have a choice! (And the role of memes in choice-creation)" in Handbags and Lingo (3 November 2013)