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During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was undergoing a revolution in its perspective on what to study and how to study it. Psychologists began to realize that stimulus-response laws do not explain human perception or behavior (any more than the gravity models used by geographers can explain spatial interaction).
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It may be that the human brain not only perceives but stores the essentials of a visual scene using the same geometrical, quasi-symbolic, minimalist vocabulary found in maps.
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To make maps that work, we must depict categories using methods that match the structures of human mental categorization.
Alan MacEachren
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Good authors, too, who once knew better words Now only use four-letter words Writing prose — Anything goes.
Cole Porter
Alan MacEachren
Born:
1952
(age 72)
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