Alan MacEachren Quote

During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was undergoing a revolution in its perspective on what to study and how to study it. Psychologists began to realize that stimulus-response laws do not explain human perception or behavior (any more than the gravity models used by geographers can explain spatial interaction).


p. 7-8 - How Maps Work: Representation, Visualization, and Design (1995)


During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was ...

During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was ...

During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was ...

During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was ...