The best way to make news is to announce a new category, not a new product.
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (ed. Harper Collins, 2009) - ISBN: 9780061983672
The best way to make news is to announce a new category, not a new product.
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (ed. Harper Collins, 2009) - ISBN: 9780061983672
