Marketing is not selling. Marketing is building a brand in the mind of the prospect.
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (ed. Harper Collins, 2009) - ISBN: 9780061983672
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (ed. Harper Collins, 2009) - ISBN: 9780061983672
