American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.
Bio: Dame Zaha Mohammad Hadid is an Iraqi-British architect. In 2004 she became the first woman recipient of the Pritzker Architecture Prize. She received the Stirling Prize in 2010 and 2011. In 2012 she was made a dame.