Yvon Chouinard Quote

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

Let My People Go Surfing: The Education of a Reluctant Businessman (ed. Penguin, 2006) - ISBN: 9781101201220

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.