Quote of the day
The world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer.
Yossi Shain
Born: September 21, 1956 (age 69)
Known for:
- The frontier of loyalty (1989)
- Between states (1995)
- Marketing the American creed abroad (1999)







