The layman always means, when he says "reality" that he is speaking of something self-evidently known; whereas to me it seems the most important and exceedingly difficult task of our time is to work on the construction of a new idea of reality.
Letter to Markus Fierz (12 August 1948), as quoted in The Innermost Kernel : Depth Psychology and Quantum Physics : Wolfgang Pauli's Dialogue with C. G. Jung (2005) by Suzanne Gieser.