William Zinsser Quote

Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts, or five — just one. So decide what single point you want to leave in the reader's mind.


On Writing Well (2006)


Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts, or...

Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts, or...

Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts, or...

Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts, or...