William Strunk Jr. - The Elements of Style (1920)

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Omit needless words.
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.

William Strunk Jr.
Make definite assertions. Avoid tame, colorless, hesitating, non-committal language. Use the word not as a means of denial or in antithesis, never as a means of evasion.

William Strunk Jr.
The proper place for the word, or group of words, which the writer desires to make most prominent is usually the end of the sentence.

William Strunk Jr.
Avoid the use of qualifiers. Rather, very, little, pretty—these are the leeches that infest the pond of prose, sucking the blood of words. The constant use of the adjective little (except to indicate size) is particularly debilitating.

William Strunk Jr.
When a sentence is made stronger, it usually becomes shorter. Thus, brevity is a by-product of vigor.

William Strunk Jr.
If you use a colloquialism or a slang word or phrase, simply use it; do not draw attention to it by enclosing it in quotation marks. To do so is to put on airs, as though you were inviting the reader to join you in a select society of those who know better.

William Strunk Jr.
The position of the words in a sentence is the principal means of showing their relationship. The writer must therefore, so far as possible, bring together the words, and groups of words, that are related in thought, and keep apart those which are not so related.

William Strunk Jr.
Kind of. Not to be used as a substitute for rather (before adjectives and verbs), or except in familiar style, for something like (before nouns). Restrict it to its literal sense: "Amber is a kind of fossil resin;" "I dislike that kind of notoriety." The same holds true of sort of.

William Strunk Jr.
The situation is perilous, but there is still one chance of escape.

William Strunk Jr.
The surest way to arouse and hold the attention of the reader is by being specific, definitive, and concrete. The greatest writers - Homer, Dante, Shakespeare - are effective largely because they deal in particulars and report the details that matter. Their words call up pictures.

William Strunk Jr.
Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn't been built that can pull a weak or inaccurate noun out of a tight place.

William Strunk Jr.
Every writer, by the way he uses the language, reveals something of his spirit, his habits, his capacities, his bias....Avoid the elaborate, the pretentious, the coy, and the cute. Do not be tempted by a twenty-dollar word when there is a ten-center handy, ready and able.

William Strunk Jr.
In his Philosophy of Style, Herbert Spencer gives two sentences to illustrate how the vague and general can be turned into the vivid and particular: In proportion as the manners, customs, and amusements of a nation are cruel and barbarous, the regulations of its penal code will be severe. In proportion as men delight in battles, bullfights, and combats of gladiators, will they punish by hanging, burning, and the rack.

William Strunk Jr.
In exposition and in argument, the writer must likewise never lose his hold upon the concrete; and even when he is dealing with general principles, he must furnish particular instances of their application.

William Strunk Jr.
Opinions scattered indiscriminately about leave the mark of egotism.

William Strunk Jr.