Build a good name. Keep your name clean. Don't make compromises, don't worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.
Recounted by Patti Smith in an Interview by Christian Lund, the Louisiana Literature festival August 24, 2012, at the Louisiana Museum of Modern Art