A firm, for instance, that does business in many countries of the world is driven to spend an enormous amount of time, labour, and money in providing for translation services.
Bio: William Poundstone is an American author, columnist, and skeptic. He has written a number of books including the Big Secrets series and a biography of Carl Sagan. He is a cousin of comedienne Paula Poundstone.
Known for:
Priceless: The Myth of Fair Value (and How to Take Advantage of It)