William Gemmell Cochran Quote

A person's opinion of an institution that conducts thousands of transactions every day is often determined by the one or two encounters which he has had with the institution in the course of several years.


Sampling Techniques (p. 1), John Wiley & Sons. 1953


A person's opinion of an institution that conducts thousands of transactions every day is often determined by the one or two encounters which he has...

A person's opinion of an institution that conducts thousands of transactions every day is often determined by the one or two encounters which he has...

A person's opinion of an institution that conducts thousands of transactions every day is often determined by the one or two encounters which he has...

A person's opinion of an institution that conducts thousands of transactions every day is often determined by the one or two encounters which he has...