The man in the street, and also the philosopher K. Marbe, believe that after a run of seventeen heads tail becomes more probable. This argument has nothing to do with imperfections of physical coins; it endows nature with memory, or, in our terminology, it denies the stochastic independence of successive trials. Marbe's theory cannot be refuted by logic but is rejected because of empirical support.

Chapter VI, The Binomial And The Poisson Distributions, p. 147. - An Introduction To Probability Theory And Its Applications (Third Edition)