Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is not market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.

"On the Art of Fiction" (1920) - Willa Cather on Writing (1949)