When a reviewer says that Malamud is second only to Bellow, it means he really isn't thinking about either of them. When he's reading Malamud he's thinking about Bellow, and when he's reading Bellow he's thinking about Roth. This is the essence of the ratings game: distraction. Children play it all the time. "Is this the biggest bridge in the world?" "No, it's the third biggest." "Oh." They lose all interest in the bridge.

"The Art of Reviewing" (1973), p. 10 - The Good Word & Other Words (1978)