Walter Isaacson - Focus Quotes

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Jobs insisted that Apple focus on just two or three priorities at a time. "There is no one better at turning off the noise that is going on around him,"Cook said. "That allows him to focus on a few things and say no to many things. Few people are really good at that."

Walter Isaacson

What are the five products you want to focus on? Get rid of the rest, because they're dragging you down. They're turning you into Microsoft. They're causing you to turn out products that are adequate but not great.

Walter Isaacson