Walter Isaacson - Company Quotes

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You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.

Walter Isaacson

I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating." Steve Jobs

Walter Isaacson

So that's our approach. Very simple, and we're really shooting for Museum of Modern Art quality. The way we're running the company, the product design, the advertising, it all comes down to this: Let's make it simple. Really simple. Apple's design mantra would remain the one featured on its first brochure: Simplicity is the ultimate sophistication.

Walter Isaacson