Walter Isaacson - Advertising Quotes

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In an advertising-only revenue model, the incentive is perverse.

Walter Isaacson

When Web advertising declined in the fourth quarter of 2008, free felt like the future of journalism only in the sense that a steep cliff is the future for a herd of lemmings.

Walter Isaacson

So that's our approach. Very simple, and we're really shooting for Museum of Modern Art quality. The way we're running the company, the product design, the advertising, it all comes down to this: Let's make it simple. Really simple. Apple's design mantra would remain the one featured on its first brochure: Simplicity is the ultimate sophistication.

Walter Isaacson