W. Ross Ashby Quote

The invasion of psychology by cybernetics is making us realize that the ordinary concepts of psychology must be reformulated in the language of physics if a physical explanation of the ordinary psychological phenomena is to become possible. Some psychological concepts can be re-formulated more or less easily, but others are much more difficult, and the investigator must have a deep insight if the physical reality behind the psychological phenomena is to be perceived

W. Ross Ashby, "Review of Analytical Biology, by G. Sommerhoff." In: Journal of Mental Science Vol 98 (1952), p. 88; As cited in Peter M. Asaro (2008)