Authors
Topics
Lists
Pictures
Resources
More about W. Chan Kim
W. Chan Kim -
Blue Ocean Strategy
5 Sourced Quotes
View all W. Chan Kim Quotes
Source
Report...
Value innovation is created in the region where a company's actions favorably affect both its cost structure and its value proposition to buyers. Cost saving are made by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economics kick in due to the high sales volumes that superior value generates.
W. Chan Kim
Source
Report...
Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers. The simultaneous pursuit of differentiation and low cost.
W. Chan Kim
Source
Report...
The only way to beat the competition is to stop trying to beat the competition.
W. Chan Kim
Source
Report...
Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.
W. Chan Kim
Source
Report...
The market universe is composed of two types of oceans: red oceans and blue oceans. Red oceans are all the industries in existence today; they are increasingly characterized by intense competition. Blue oceans are all the industries not in existence today; they are untouched and uncontested. To prosper in the future, companies need to go beyond competing; they need to create blue oceans. The issue is how to do so.
W. Chan Kim
Quote of the day
Good authors, too, who once knew better words Now only use four-letter words Writing prose — Anything goes.
Cole Porter
W. Chan Kim
More about W. Chan Kim...
Featured Authors
Lists
Predictions that didn't happen
If it's on the Internet it must be true
Remarkable Last Words (or Near-Last Words)
Picture Quotes
Confucius
Philip James Bailey
Eleanor Roosevelt
Letitia Elizabeth Landon
Popular Topics
life
love
nature
time
god
power
human
mind
work
art
heart
thought
men
day
×
Lib Quotes