The role of the publisher... has changed from seller of a product to consumers, to gatherer of consumer for advertisers... The role of the reader changes from sovereign consumer to advertiser bait.


As quoted in: The Want Makers: Inside the World of Advertising, 1988, p. 377.


The role of the publisher... has changed from seller of a product to consumers, to gatherer of consumer for advertisers... The role of the reader...

The role of the publisher... has changed from seller of a product to consumers, to gatherer of consumer for advertisers... The role of the reader...

The role of the publisher... has changed from seller of a product to consumers, to gatherer of consumer for advertisers... The role of the reader...

The role of the publisher... has changed from seller of a product to consumers, to gatherer of consumer for advertisers... The role of the reader...