A reverse innovation is any innovation that is adopted first in the developing world.


Vijay Govindarajan, Chris Trimble (2013), Reverse Innovation: Create Far From Home, Win Everywhere, p. 4

Vijay Govindarajan Quotes

A reverse innovation is any innovation that is adopted first in the developing world.

A reverse innovation is any innovation that is adopted first in the developing world.

A reverse innovation is any innovation that is adopted first in the developing world.

A reverse innovation is any innovation that is adopted first in the developing world.