But what if it turns out, as it just possibly might, that William Shakespeare of Stratford was not the author of the plays ascribed to him? There is a theory, advanced by reputable scholars, seriously and, in my opinion, plausibly, that Shakespeare merely lent his name as a cover for the literary activities of another person, perhaps the Earl of Oxford. If, by some terrible chance, this theory should be proved, then straightway Stratford's tourist business would dwindle. It would become just one more, and honestly not one in the first ten, of England's picturesque small towns.

New York Times Magazine. The New York Times. pp. 12, 60–61.