Business, life itself, is damned hard work if you wanna be good at it. Actually, that's precisely wrong. Business ceases to be work when you're chasing a dream that has engorged you. ("Work should be more fun than fun" - Noel Coward.) And if the passion isn't there. then biotech and plumbing will be equal drags.

The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times (ed. Vintage, 2010) - ISBN: 9780307764737