Oh Lord, there it is again. The question;" What kind of business should I start?" Incidentially, it has a twin that also sets me off: "What should I specialize in during the second year of my MBA studies?" Sorry, but those are two of the most profoundly upsetting questions anyone can ask - upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.

The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times (ed. Vintage, 2010) - ISBN: 9780307764737