Tom Burns (sociologist) Quote

All novelty involves some degree of risk. The vast majority of biological mutations are said to be harmful. When, as in human affairs, enormous numbers of random possibilities are eliminated by rational choice, the chances of harm rather than good resulting are reduced, not eliminated.


p. 21 - The Management of Innovation, 1961


All novelty involves some degree of risk. The vast majority of biological mutations are said to be harmful. When, as in human affairs, enormous...

All novelty involves some degree of risk. The vast majority of biological mutations are said to be harmful. When, as in human affairs, enormous...

All novelty involves some degree of risk. The vast majority of biological mutations are said to be harmful. When, as in human affairs, enormous...

All novelty involves some degree of risk. The vast majority of biological mutations are said to be harmful. When, as in human affairs, enormous...