An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill


Marketing Myopia (ed. Harvard Business Press, 2008) - ISBN: 9781422126011

Theodore Levitt Quotes

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill