A similar analysis applies within the realm of mate preferences. Several commentators pointed out that sex differences in human mate preferences are generally quite small... As such, the central claim in EP [evolutionary psychology] should probably be "Human beings evolved to put a fair amount of weight on good looks in a mate" rather than "Men evolved to put more weight on good looks than women." Again, the latter statement is true but potentially misleading. This sounds like a contradiction, but it is not; the statement is misleading if it is given undue weight.

(p. 267) - The Ape that Kicked the Hornet's Nest (2013)