Steve Jobs Quote

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Interview with Inc. Magazine for its "The Entrepreneur of the Decade Award" (1 April 1989)

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.