People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.


As quoted in The Guts of a New Machine (30 November 2003) - 2000-04

The New York Times The Guts of a New Machine - NYTimes.com

Steve Jobs Quotes

People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not...

People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not...

People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not...

People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not...