We like our model, as we are evolving it. In every category Apple competes, it's the low-volume player, except in tablets. In the PC market, obviously the advantage of diversity has mattered since 90-something percent of PCs that get sold are Windows PCs. We'll see what winds up mattering in tablets.
Ballmer's New Mission for Microsoft. The Wall Street Journal (29 October 2012). Retrieved on 2014-02-28.