In our own lives, having a mind-set of expecting to win increases our odds of winning. It helps us get better results. And better results help us increase our credibility and self-confidence, which leads to more positive self-expectancy, and more winning - and the upward cycle continues. It becomes a self-fulfilling prophecy.

The SPEED of Trust: The One Thing that Changes Everything (ed. Simon and Schuster, 2006) - ISBN: 9781416542377