Stanley Norman Cohen Quote

For marketers... the mass media are no longer the sole choice. Traditional media retain an important advantage: the 'rub-off' credibility that accrues from being part of a broadcast or publication invited into the home. But for many marketers, media advertising is a shotgun. The new technologies provide rifles, which can target prime prospects.


"The Dangers of Today's Media Revolution," Advertising Age, September 30, 1991, p. 18.


For marketers... the mass media are no longer the sole choice. Traditional media retain an important advantage: the 'rub-off' credibility that...

For marketers... the mass media are no longer the sole choice. Traditional media retain an important advantage: the 'rub-off' credibility that...

For marketers... the mass media are no longer the sole choice. Traditional media retain an important advantage: the 'rub-off' credibility that...

For marketers... the mass media are no longer the sole choice. Traditional media retain an important advantage: the 'rub-off' credibility that...