Stanley Morison Quote

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it has to be so good that only very few recognize its novelty.


First Principles of Typography (ed. 1936)

Picture Quote 1

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it...

Picture Quote 2

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it...

Picture Quote 3

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it...

Picture Quote 4

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it...