Stanley Morison Quote

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it has to be so good that only very few recognize its novelty.


First Principles of Typography (ed. 1936)


Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it...

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it...

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it...

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it...