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They are trying as directly as possible to sell you experiences, i. e. what you are able to do with the car, not the car as a product itself. An extreme example of this is this existing economic marketing concept, which basically evaluates the value of you as a potential consumer of your own life. Like how much are you worth, in the sense of all you will spend to buy back your own life as a certain quality life. You will spend so much in doctors, so much in beauty, so much in transcendental meditation, so much for music, and so on. What you are buying is a certain image and practice of your life. So what is your market potential, as a buyer of your own life in this sense?
Slavoj Žižek
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Think about the strangeness of today's situation. Thirty, forty years ago, we were still debating about what the future will be: communist, fascist, capitalist, whatever. Today, nobody even debates these issues. We all silently accept global capitalism is here to stay. On the other hand, we are obsessed with cosmic catastrophes: the whole life on earth disintegrating, because of some virus, because of an asteroid hitting the earth, and so on. So the paradox is, that it's much easier to imagine the end of all life on earth than a much more modest radical change in capitalism.
Slavoj Žižek
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The fact that a cloud from a minor volcanic eruption in Iceland—a small disturbance in the complex mechanism of life on the Earth—can bring to a standstill the aerial traffic over an entire continent is a reminder of how, with all its power to transform nature, humankind remains just another species on the planet Earth.
Slavoj Žižek
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In the electoral campaign, President Bush named as the most important person in his life Jesus. Now he has a unique chance to prove that he meant it seriously: for him, as for all Americans today, "Love thy neighbor!" means "Love the Muslims!" OR IT MEANS NOTHING AT ALL.
Slavoj Žižek
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The Constitution was the expression not only of a political faith, but also of political fears. It was wrought both as the organ of the national interest and as the bulwark of certain individual and local rights.
Herbert Croly
Slavoj Žižek
Creative Commons
Born:
March 21, 1949
(age 75)
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