He had never been sure but that there might be something to the doctrines he had preached as an evangelist. Perhaps God really had dictated every word of the Bible. Perhaps there really was a hell of burning sulphur. Perhaps the Holy Ghost really was hovering around watching him and reporting. But he knew with serenity that all of his New Thoughts, his theosophical utterances, were pure and uncontaminated bunk. No one could deny his theories because none of his theories meant anything. It did not matter what he said, so long as he kept them listening; and he enjoyed the buoyancy of power as he bespelled his classes with long, involved, fruity sentences rhapsodic as perfume advertisements.

Elmer Gantry (1927)