Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare.But this need not remain the status quo, as many opportunities are available for such partnerships.

We First: How Brands and Consumers Use Social Media to Build a Better World (ed. Macmillan, 2011) - ISBN: 9780230120532