Shona Brown Quote

Although the behavior that emerges is complex, the rules that guide it are necessarily simple. In fact, it is their simplicity that creates the freedom to behave in complicated adaptive, and surprising ways.

p. 18 - Competing on the Edge, 1998

Although the behavior that emerges is complex, the rules that guide it are necessarily simple. In fact, it is their simplicity that creates the...

Although the behavior that emerges is complex, the rules that guide it are necessarily simple. In fact, it is their simplicity that creates the...

Although the behavior that emerges is complex, the rules that guide it are necessarily simple. In fact, it is their simplicity that creates the...

Although the behavior that emerges is complex, the rules that guide it are necessarily simple. In fact, it is their simplicity that creates the...