When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.


The Art of Choosing (ed. Twelve, 2010) - ISBN: 9780446558716

Sheena Iyengar Quotes

When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more...

When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more...

When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more...

When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more...