Sheena Iyengar Quote

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.

The Art Of Choosing (ed. Hachette UK, 2010) - ISBN: 9780748117444

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences...

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences...

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences...

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences...