How many talks have you sat through where the researcher qua [as] person just didn't show up: no anecdotes, no personal details, no emotion or enthusiasm, no humor (intentional, that is), no real contact with the audience – in other words, no performance. [...] They may satisfy the second two requirements mentioned above – accuracy and nonadvocacy – but they fail in the first and, in some ways, the most important.

The Chicago Guide to Communicating Science, second edition, University of Chicago press, 2017, page 302 (ISBN 978-0-226-14450-4).